Chris Smoje

Chris Smoje

Home » People » Chris Smoje

Senior Consultant, trainer and facilitator

Senior Consultant, trainer and facilitator

Chris Smoje is a leading customer service expert in Australia and remains ahead of the trends which shape and define the service landscape. He has appeared regularly as a media commentator featured on national TV, radio and print.

He shares the CXINLAW team’s passion for Customer Experience and is dedicated toward the mission of creating excitement for customer service delivery, making it the number one reason for business success across sectors and within law and professional services.

Chris works with organisations to achieve service excellence through their culture, interactions, processes and experiences. With over a decade of customer service training and leadership experience from large international companies in retailing, hospitality, leisure and sales, through to small locally owned businesses.

Chris delivers highly engaging and interactive presentations, service education and practical insight to inspire audiences to take action and he has authored exceptional content which has been proven to deliver brand-defining impact for the organisations with whom he works.


  • Founder of the DIME® Customer Service approach
  • Recognised regular media commentator on customer service across Australia
  • Member of Professional Speakers Australia
  • Lead author of three Client Experience in Law market reports


  • Strong learning and program development background
  • Sound expertise with internal organisational messaging
  • Proven experience in long term customer service transformation projects
  • Multi-faceted and fresh approaches to customer service excellence


  • Disney Institute Executive Education, Business Excellence
  • Diploma of Management
  • Certificate IV in Workplace Training and Assessment
  • Graduate Diploma in Adult and Tertiary Education
  • Bachelor of Arts (Geography & Politics and Government)